Since 2012, I have been utilizing my skills in interface and identity design after trading in my law license for a Photoshop license. My love for travel and pop culture inspires my unique perspective and design style, resulting in impactful design solutions and well-crafted experiences that transcend various media and devices. I enjoy solving design briefs like a puzzle, using my creativity and expertise to bring the bigger picture to life.
Currently, I serve as the Sr. UI Lead at Bombay Design Centre where I supervise a team of UI designers in the creation, design, and execution of digital products. I collaborate with multiple teams, including product managers, developers, and UX researchers, conducting user research and usability testing to validate design choices and make necessary adjustments. I also develop and manage design systems and style guides to ensure consistency across products and platforms while providing mentorship and guidance to junior designers and interns.
At Fountainhead MKTG (Mumbai), I've worked with startups and global giants, designing for sectors like Food, Tech, FMCG, Appliances, and more.
When I am not designing, you can find me immersed in a crime fiction novel or indulging in my passion for creating art with stationery.
CV available upon request.