Going the distance with TCS Pace

Among the top ten global leaders in IT services, business and digital solutions, Tata Consultancy Services has a disparate set of offerings. What they needed was a consolidator. A tangible experience brand which would bring together all of TCS’ research and innovation, experiential offerings and digital customer engagements, under one umbrella.

TCS posits that we are in an age of opportunity for exponential growth, in which there also exists the threat of drastic disruption, as technologies change, touchpoints multiply, and new competitors emerge. TCS’ clients need to innovate, adapt, track and build competitive advantage faster than ever before. However, we didn’t want our communication to be limited to the ability to ‘catch up’ with competitors, but rather, to set the pace of the larger industry that they operate in. The message was that the process of digital transformation is akin to a marathon and not just a short sprint.

TCS Pace: A unified experience brand, combining TCS’ extensive global research, innovation hubs, and industry & client knowledge to drive Business 4.0 transformations. Inspired by TCS' promise of running the distance with its stakeholders, TCS Pace promises measured, continuously optimised innovation that expends energy and resources intelligently, thus helping enterprises steadily build competitive differentiation and set the pace for their competition.

On ground, the brand manifested as physical TCS Pace Port hubs, equipped with flexible, modular spaces featuring innovation showcases, Co-Innovation Network start up accelerators, TCS Think Spaces, academic research spaces, and agile workspaces. At a global level, TCS Pace has enabled clients to unlock greater agility, creativity, impact, and scalability to realize customers’ digital transformation journeys – in order to stay firmly ahead of market shifts and customer needs.