passionate about linen since 1949

Linen Club is a leading manufacturer of 100% pure linen fabric since more than 60 years. Our entire linen collection is made from handpicked fibres sourced from France, Belgium and other parts of Europe, and spun, woven and dyed with the best European technology.

While the brand was well sought after, they wanted to allow users to shop via the website itself and not other third party websites. As part of a pitch, we proposed to revamp the entire website and introduce users to a unique and exciting way to shop online. 360 (degree) views of the fabric/linen they chose to be viewed on mannequins of their choice. Users would also be given a choice to mix & match from the various patterns that were available online with Linen Club. The concept was simple, yet enough to catch the user's eye, much like most of their clothing.