building homes since 1980

UltraTech Cement Ltd is the largest manufacturer of grey cement, ready mix concrete (RMC) and white cement in India. It is also one of the leading cement producers globally, and the only cement company globally (outside of China) to have more than 100 million tonne capacity in one country.

While building your own home has been a dream for many, most people didn’t know where to start. As a way to engage users and reduce the drop off percentage, we proposed the first of it's kind - an AI driven website. Right from home builders to hotel builders, users could ask a range of questions to get started. Store locators, calculators and contractors were just a few of the services offered by the brand new UltraTech website.